Uyilo Lokupakisha Utywala Lwe-Bavarian Ngamaxesha aphakathi, iindawo zotywala bendawo ziyeke iminyaka yazo yobhiya engaphezulu kweminyaka engama-600 ezindala ezisikiweyo phantsi kwenqaba yaseNuremberg. Ukuhlonipha le mbali, ukupakishwa kwe "AEcht Nuernberger Kellerbier" kuthatha ukujonga okwenyani emva kwexesha. Ilebheli yebhiya ibonisa umzobo wesandla wenqaba ehleli ematyeni kunye nomgqomo wokhuni kwindlu yokugcina izinto, eyenziwe ngohlobo lweediliya. Ukutywinwa kwelebheli enophawu lwentengiso lwenkampani "iSt. Mauritius" kunye nesithsaba sombala wobhedu sidlulisa ubugcisa kunye nokuzithemba.
Igama leprojekthi : AEcht Nuernberger Kellerbier, Igama labayili : Bloom advertising agency, Igama lomthengi : Bloom GmbH Nürnberg.
Olu loyilo lugqwesileyo luphumelele imbasa yoyilo lwegolide kuthengiso loqulunqo loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo lwembasa yegolide yokufumana uyilo lwezinto ezininzi ezitsha, ezintsha, zokuqala kunye nokuyila imisebenzi yokupakisha.