Ipakethe Yesiselo IGame Fuel yipakethe yesiselo esinika amandla eyenzelwe uhlelo olukhethekileyo lwebrendi iAdrenaline Rush eRashiya. Olu yilo lubhiyozela inkcubeko yemidlalo ye-elektroniki ne-e-sports. Ilogo ebalaseleyo enguA esemkonkxeni yaguqulwa yaba yisango elinemibala emininzi elimema umthengi ukuba angene kwindawo entsha yomdlalo kwaye lidale imvakalelo yokuzika ngokuthe ngcembe. Olu yilo lusuka kwipakethe luye kumava abanzi ebrendi. Injongo evakalisiweyo yayikukususa uluntu lwemidlalo kwiingcinga ezisisiqhelo nokunika abadlali amandla nokuzithemba ukuze basebenze ngamandla.
Igama leprojekthi : Game Fuel , Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : PepsiCo Design & Innovation .
Olu loyilo lugqwesileyo luphumelele imbasa yoyilo lwegolide kuthengiso loqulunqo loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo lwembasa yegolide yokufumana uyilo lwezinto ezininzi ezitsha, ezintsha, zokuqala kunye nokuyila imisebenzi yokupakisha.