Inkonkxa Yesiselo I-Everyday Heroes luluhlu lweenkonkxa zesiselo zesikhumbuzo ezenzelwe uPepsi ngentsebenziswano necandelo leNew Media lephephandaba i-People's Daily laseTshayina. Ezi nkonkxa zinika imbeko kubasebenzi bezempilo, abasebenzi, amavolontiya kunye nabahambisi-mpahla abakhonza uluntu lwabo kwimigca engaphambili ngexesha lobhubhane weCOVID-19. Uyilo ngalunye luhlonipha isizukulwana esitsha samaqhawe emihla ngemihla kwaye lubonakalisa umbulelo ngegalelo labo lemihla ngemihla. Le paki iguqula isikhongozeli sesiselo esiqhelekileyo sibe ngumyalezo olula woluntu wombulelo nentlonipho ekwabelwana ngayo.
Igama leprojekthi : Pepsi Chinas People Daily New Media , Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : PepsiCo Design & Innovation .
Olu loyilo lubalaseleyo luphumelele imbasa yoyilo yeplatinam kukhuphiswano loyilo lokupakisha. Ngokuqinisekileyo kuya kufuneka ubone iplatinam yoyilo lweepotifoliyo yoyilo lokufumanisa ezinye izinto ezintsha, ezintsha, zokuqala kunye noyilo loyilo olusebenzayo.