Umsebenzi Ophambili: Ipakheji Yeswiti Umbhalo Wencwadi: I-Lay's Love yipakheji eyenzelwe iindidi ezimbini ezikhethekileyo zeswiti eIndiya, i-Lay's Herby Crush kunye ne-Lay's Cheesy Love. Ipakheji nganye ibonisa isandla esibambeke ngendlela yesiqingatha sentliziyo, kangangokuba iipakheji ezimbini xa zibekwe ecaleni komnye zigqibezela intliziyo yaye zidibanise iindidi ezimbini. Unobumba ogqamileyo ophakathi kwebhegi ubiza igama leswiti. Ngasemva kwemifanekiso yezandla kukho imifanekiso engaphandle yezibini ezihamba elwandle, iimithi zeepalm kunye namafu athambileyo. Le yilo ineembala ezahlukeneyo yenzelwe ukubhiyozela ubuhlobo nothando phakathi kwabathengi abaselula.
Igama leprojekthi : Lay's Love, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : .
Olu luyilo lukhulu luphumelele imbasa yoyilo lobhedu kumdlalo wokhuphiswano loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo yokuwina yabayili yokufumana izinto ezininzi ezintsha, ezinobuchule, eziyintsusa kunye nezoyilo zemisebenzi yokuhombisa.
