Ukupakisha Ukutya Iprojekthi ye-Lay's Smiles yiyilo lokupakisha ukutya elikhutshelwe eRashiya. Ubuso obukhulu obuncumileyo bubona obona buphawu bokubona kwiphakethe ngalinye. Ipakheji igcina umfanekiso wesiqu esele sisekiwe se-Lay's kunye neengcamango zombala ezibonisa incasa yemveliso. Inkxaso enikelwa kwiNkqubo yoBuhlobo yeSiseko iBest Buddies ikwabonakaliswa kwiphakethe. I-ruble enye inikelwa kule nkqubo kwiphakethe nganye ethengiweyo. Injongo kukwabelana ngomyalezo omhle nokubonisa uphawu njengolunenjongo.
Igama leprojekthi : Lay's Smiles Campaign, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : .
Olu luyilo lukhulu luphumelele imbasa yoyilo lobhedu kumdlalo wokhuphiswano loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo yokuwina yabayili yokufumana izinto ezininzi ezintsha, ezinobuchule, eziyintsusa kunye nezoyilo zemisebenzi yokuhombisa.
