Isitulo I-Ida iqulathe uyilo olulodwa ngobuhle obuqaqambileyo nobungaphelelwa lixesha, igxile kubulula, i-ergonomics, imathiriyeli kunye nobugcisa bale mihla. Ibonisa indlela iimveliso zeprosumer ezifana nefenitshala ye-Do-It-Yourself ingaba nobukrelekrele, ubuchwephesha, obusebenzayo kwaye, okona kubaluleke kakhulu, buzinzile. Isitulo sinokwenziwa ngokwezifiso kwaye siyalwe kwi-intanethi, silungele ukudibanisa okanye senziwe kwindawo nabani na osebenzisa iqonga lewebhu kunye nobuchwepheshe bokwenza idijithali. Isiphumo sisitulo esiguquguqukayo esinemathiriyeli enye egcinwe ngokuzinzileyo kunye neenxalenye ezimbalwa ezihlanganiswe ngamanyathelo asixhenxe alula ngaphandle kwezikhonkwane, izikrufu okanye iglu.
Igama leprojekthi : Ida, Igama labayili : Jairo da Costa Junior, Igama lomthengi : Dextop.
Lo mzekelo omhle wokuqulunqwa uphume njengomnqobi wediphiloma yebronze kwinkqubo yomkhuphiswano wokuyila ifanitshala. Kufuneka uqiniseke ukuba ubona iqokelela lemisebenzi yabaphuhlisi abahle iwebhusi zebronze ukuze uthole imisebenzi emininzi emitsha, enamandla, eqala kwanye enesakhono kwidizayini yefanitshala.
