Isazisi Esiguqukayo Olu phawu lophawu lwenziwe kwinkonzo ye-genotyping, apho i-predisposition yezifo zofuzo ezinokuthi zibonwe. Kanye njengokwakheka kweDNA, ingqikelelo yoyilo nayo yakhiwe phezu kwenkqubo yeekhowudi, ezizezi ziyilwe ngokukodwa iikhowudi zeMorse ezimele oonobumba bealfabhethi. Naliphi na igama linokubonwa ngolu hlobo, ukuguqula ilogo engatshintshiyo ibe yisazisi esiguqukayo. Ilogo, eligama loMthengi elibhalwe ziikhowudi, lithatha ubume be-double-helical structure yeDNA. Le yindlela ishishini loMthengi libonakaliswa ngayo ngokubonakalayo nangokubonakalayo kubuwena.
Igama leprojekthi : It Is In Your Genes, Igama labayili : Brand Bar Communications, Igama lomthengi : Genecontact.
Lo mklamo wedizayini uyimpumelelo yembasa ekwibhaso lesibini lodwa kwi-graphics, illustration kunye noyilo lwonxibelelwano olubonakalayo. Kufanele ngokuqinisekileyo ukhangele kwi-portfolio yoyilo lwabayili abawine ibhronzi ukuze ufumanise imisebenzi emininzi emitsha, eyimvelaphi, eyokuqala nenobuchule ye-graphics, umzobo kunye noyilo lokudlulisa umbono ngokubonakalayo.
