Isazisi seBrand Icebo Elitsha Lokubonakala laseQwale liguqule inkalo ye-branding ye-fintech, libeka phambili uyilo lwe-UI ne-UX olucacileyo kwiapp yaseQwale kunye nokuyilwa kwakhona kwelogo ngokucwangcisa. Ngophando olubanzi lwabasebenzisi neenzame zentsebenziswano, iQwale ivele njengomdlali wanamhlanje ogxile kumsebenzisi kweli shishini. Ilogo ehlaziyiweyo ithwese isimbo sokuqulunqa saseQwale nokuzinikela kwayo ekuxhotyisweni ngezemali, iphawula inguquko ebalulekileyo kwisazisi sayo.
Igama leprojekthi : New Visual Direction of Qwale, Igama labayili : Ruiqi Sun, Igama lomthengi : Qwale.
Lo myilo mihle yoyilo ngumphumeleli wembasa yoyilo kwiphulo loyilo lwegrafiki, umzobo kunye noyilo lwonxibelelwano olubonakalayo. Ungafanele ngokuqinisekileyo ukubona uphononongo lwemiklamo yabaqulunqi abaphumelele amabhaso, ukuze ufumanise ezinye iimpucuko ezintsha, ezintsundu, ezimsulwa nezobuchule zemizobo, imifanekiso kunye nemiklamo yonxibelelwano ngeenkcukacha.