Umsebenzi Ophambili: Ipakheji Yesiselo Umbhalo Wencwadi: I-Pepsi x Spotify lulwakhiwo lomgqomo wesiselo lohlobo olulinganiselweyo olwenzelwe abaphulaphuli baseYiputa. Umsebenzi wobugcisa udibanisa imifanekiso yezinto ezichazayo (visual identities) zePepsi neSpotify ngokulinganayo. Umbala oluhlaza wePepsi odwangu udityaniswa nombala oluhlaza okhanyayo owabelwana ngawo yiSpotify kunye nomboniso we-rap eYiputa. Umva usebenzisa iipateni ze-glitch kunye nezaleko zephepha eziqingqiweyo ezinemibongo yeengoma ebhalwe ngesandla. Ikhowudi ye-QR eshicilelwe kumgqomo ivumela abantu ukuba baphulaphule ingoma yePepsi eyenzelwe iphulo lokubuyiselwa kwemali (cashback campaign). Ikhithi ye-influencer yaveliswa kunye nomgqomo.

Igama leprojekthi : Pepsi x Spotify, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : PepsiCo.

Funda udliwanondlebe lwakutsha nje kunye neengxoxo kuyilo, uyilo kunye noyilo phakathi kwentatheli yoyilo kunye nabaqambi abadumileyo behlabathi, amagcisa kunye nabayili bezakhiwo. Bona iiprojekthi zoyilo zakutshanje kunye noyilo lokuphumelela amabhaso kubayili abadumileyo, amagcisa, abayili bezakhiwo kunye nabavelisi. Fumanisa ukuqonda okutsha kubuchule bokuyila, ukuvelisa izinto ezintsha, ubugcisa, uyilo kunye noyilo. Funda malunga neenkqubo zoyilo zabayili abakhulu.