Isazisi Senkampani Le nkqubo yesazisi yaqala ngokwenza isakhiwo seshishini esibanzi kunye nombono wenkampani — Social Heroes ukuze kukhuthazwe umbono wenkampani kubathengi babo, abasebenzi nabafaki-zigama, nabantu bonke abanxulumene nale mizi-mveliso. I-Dotline ibabona bonke abasebenzi abeza kunceda kubomi bemihla ngemihla bomntu njengamaqhawe. Ilogo luphawu lomfanekiso leqhawe eliwaphosa ingubo kwaye liqubela phambili eyilwe koonobumba, u-D ovela ku-'dots' kunye no-L ovela ku-'line.' Njengoko i-Dotline ibonelela ngeendidi ezisixhenxe zeshishini, iilogo ziza kwinkqubo yemibala eneembala ezisixhenxe ebonisa indidi nganye yeshishini etayipiweyo ngohlobo lwamagama lwebrand yoqobo.
Igama leprojekthi : Dotline, Igama labayili : Tomohiro Kaji, Igama lomthengi : Dotline Co., Ltd..
Lo uyilo olugqwesileyo lunyé wembasa yomvuzo wegolide kwiphulo lokuyila kwezobuqhophoqhopho, umzobo kunye noyilo lonxibelelwano lwemifanekiso. Ngokuqinisekileyo kufanele ubone ingxowa-mboniso yoyilo yabaqulunqi abawine ibhaso legolide ukuze ufumanise imisebenzi emininzi emitsha, eyimvelaphi, ephucukileyo nedalayo yoyilo lwegrafiki, umzobo kunye noyilo lonxibelelwano lwemifanekiso.