Ukupakishwa kweSiselo esinotywala I-Hard Dew 2024 luyilo lokupakisha lwesiselo esinotywala esilungele ukuselwa esenzelwe abathengi abadala. Olu yilo lwandisa amandla ophawu lwe-Mountain Dew luye kwimo ejoliswe kubantu abadala. Inguqulelo yase-United States isekelwe kubugcisa be-tattoo zabakhweli beebhayisekile ezinamandla. Inguqulelo yase-Asia-Pacific iphuhlisa loo ngcamango inye ngokusebenzisa inamba, esinye isihloko esiqhelekileyo se-tattoo. Inamba iboniswa ngombala oluhlaza okwesibhakabhaka oqaqambileyo noluhlaza obumenyezelayo ukunika isikhongozelo isimilo esinesibindi nesiphilileyo. Ukupakishwa kujolise ekuboniseni isimo sengqondo sophawu esiqhelekileyo kubaseli abadala.
Igama leprojekthi : Mountain Dew Hard Dew 2024, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : .
Olu loyilo lugqwesileyo luphumelele imbasa yoyilo lwegolide kuthengiso loqulunqo loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo lwembasa yegolide yokufumana uyilo lwezinto ezininzi ezitsha, ezintsha, zokuqala kunye nokuyila imisebenzi yokupakisha.