Ukupakisha Iziselo Ezithambileyo Ukwenza uthotho lweekheyi zeCoca-Cola ezisasaza izigidi zeTết zinqwenelela ilizwe ngokubanzi. Sisebenzise uphawu lweCoca-cola's Tết (intaka yeSwallow) njengesixhobo ukwenza le minqweno. Kwinto nganye esinokuyifumana, amakhulu emigca ethathwe ngesandla yenziwa ngobuchule kwaye icwangciswe ngononophelo kwisikripthi sesiko, esidibeneyo senza uthotho lweminqweno eVietnam efanelekileyo. "I", lithetha uxolo. "I-Tài" kuthetha ukuba yimpumelelo, "Lộc" Kuthetha impumelelo. La magama atshintshwa ngokubanzi kuyo yonke iholide, kwaye ngokwesiko ukuhlobisa imihlobiso yeTết.
Igama leprojekthi : Coca-Cola Tet 2014, Igama labayili : Rice Creative, Igama lomthengi : Rice Creative.
Olu loyilo lubalaseleyo luphumelele imbasa yoyilo yeplatinam kukhuphiswano loyilo lokupakisha. Ngokuqinisekileyo kuya kufuneka ubone iplatinam yoyilo lweepotifoliyo yoyilo lokufumanisa ezinye izinto ezintsha, ezintsha, zokuqala kunye noyilo loyilo olusebenzayo.
