Uphawu Umnumzana Woo unentsingiselo ephindwe kabini: Iinjongo zokuqala sisithembiso sokuziqonda, eziboniswe kwiZen. Omnye umba sisimo sengqondo esiqhelekileyo ngobomi, njengakwindlela yokwenza (ukukhetha) ukukhetha. Ngalo moya, umntu ukhetha into ayithandayo. Umnumzana Woo unika abantu imbonakalo yokwazi ukuzithemba komntu, ngokuzithemba, ngemfundo, ngokukhuthala kunye nokuhlekisa. Ngenxa yoko, Mnu Woo, imascot, ehlekisayo, nokuzithemba kunye nokuqaqamba, yenziwa. Umnumzana Woo ukhumbuza abantu ukusikwa kweetywina - uhlobo lwendabuko lobugcisa olwaqala eTshayina - echaza ubuchule kunye nenkcubeko yamaTshayina.
Igama leprojekthi : Mr Woo, Igama labayili : Dongdao Creative Branding Group, Igama lomthengi : Mr. Woo.
Lo mklamo wedizayini uyimpumelelo yembasa ekwibhaso lesibini lodwa kwi-graphics, illustration kunye noyilo lwonxibelelwano olubonakalayo. Kufanele ngokuqinisekileyo ukhangele kwi-portfolio yoyilo lwabayili abawine ibhronzi ukuze ufumanise imisebenzi emininzi emitsha, eyimvelaphi, eyokuqala nenobuchule ye-graphics, umzobo kunye noyilo lokudlulisa umbono ngokubonakalayo.