Ukupakisha Iinkampani ezininzi kunye neevenkile kulo lonke elaseJapan zinika umqulu wamaphepha endlu yangasese kubaxumi njengesipho esitsha sokubonisa uxabiso lwabo. IPhepha lezindlu zangasese elineziqhamo lenzelwe abathengi nge-style yaso entle, ilungele iimeko ezinjalo. Ziyi-4 zoyilo ozikhetha kwiKiwi, Strawberry, Watermelon kunye ne-Orenji. Okoko kwabhengezwa uyilo nokukhululwa kwemveliso, yaziswa kwiindawo ezingaphaya kwama-50 zemithombo yeendaba, kubandakanya nezikhululo zeTV, iimagazini kunye neewebhusayithi, kwizixeko ezingama-23 kumazwe ayi-19.
Igama leprojekthi : The Fruits Toilet Paper, Igama labayili : Kazuaki Kawahara, Igama lomthengi : Latona Marketing Inc..
Olu loyilo lugqwesileyo luphumelele imbasa yoyilo lwegolide kuthengiso loqulunqo loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo lwembasa yegolide yokufumana uyilo lwezinto ezininzi ezitsha, ezintsha, zokuqala kunye nokuyila imisebenzi yokupakisha.