Kwithala Leencwadi Ifunyenwe kumnqweno wokuphakamisa iincwadana ezinciphisa umva ekusetyenzisweni kwezinto ezingafunekiyo, okungakumbi ngokwahlukileyo (MID) ziphinda zidibanise ulwazi loobukhokho bokuchwela kunye nolwakhiwo lwanamhlanje. U-Yves-Marie Geffroy ubeka phambili intsingiselo entsha kwindlela asetyenziswa ngayo amaphepha encwadi. Umxholo, onokonakalisa umsebenzi, i-aesthetics, ukungahambelani okanye uzinzo unokufunyanwa kolu luyilo olungaphelelwa lixesha kunye novavanyo olungalindelekanga.
Igama leprojekthi : More Is Different, Igama labayili : yves-marie Geffroy, Igama lomthengi : Yves-Marie Geffroy.
Lo mzekelo omhle wokuqulunqwa uphume njengomnqobi wediphiloma yebronze kwinkqubo yomkhuphiswano wokuyila ifanitshala. Kufuneka uqiniseke ukuba ubona iqokelela lemisebenzi yabaphuhlisi abahle iwebhusi zebronze ukuze uthole imisebenzi emininzi emitsha, enamandla, eqala kwanye enesakhono kwidizayini yefanitshala.