Ukupakisha Itshokolethi Abenzi betshokholethi abasuka kwi-UAE (Dubai) bebedinga uphawu lwetshokholethi eyenziwe ngesandla yembotyi ukuya kwibha. Ukusuka kubizo kunye nesazisi ukuya kuyilo lwemveliso kunye nokupakishwa, iqela liyile into nganye enebali elinomdla malunga nengqikelelo yonke. Uphawu olusekwe kuhambo olutyhutyha iMpuma yamandulo ecaleni kwendlela yolwandle esele ilityalwe kudala yadalwa. Uhambo olusuka kwelinye ilizwe ukuya kwelinye, ukudibana nezilo kunye nabalinganiswa basentsomini. Uyilo lokupakisha luyinkohliso yohambo phakathi kwentsomi kunye nenyani.
Igama leprojekthi : Mirzam: Monsters Collection, Igama labayili : Backbone Branding, Igama lomthengi : Backbone Branding.
Olu loyilo lugqwesileyo luphumelele imbasa yoyilo lwegolide kuthengiso loqulunqo loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo lwembasa yegolide yokufumana uyilo lwezinto ezininzi ezitsha, ezintsha, zokuqala kunye nokuyila imisebenzi yokupakisha.