Ubhiya Bobuchwephesha Be-Italian I-bhiya yezobugcisa kwidolophu encinci kumbindi we-Itali, ibhiya nganye inebali, ibali ngalinye lixelelwa kwilebula yalo. Kwaye nokuba yinto enobunewunewu kunye neendlela eziguquguqukayo, ubuchule bekholaji buvumela ukufakela izinto ezibonakalayo eziqaqambisa ubume bemveliso, njengokubhekiswa kwintsingiselo yegama, isayensi yokubhala kunye nezinto zayo. Uyilo lophawu, olumela ubume benkampani, lusekwe kubume obulula. Le milo iphinde yaqanjwa ngokusikwa kweelebheli nakwinkqubo yeesimboli nganye yebhiya enye kusetyenziswa ubume bendalo obunombala kunye nowomthi wokubhala.
Igama leprojekthi : East Side, Igama labayili : Roberto Terrinoni, Igama lomthengi : Roberto Terrinoni.
Olu luyilo lukhulu luphumelele imbasa yoyilo lobhedu kumdlalo wokhuphiswano loyilo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo yokuwina yabayili yokufumana izinto ezininzi ezintsha, ezinobuchule, eziyintsusa kunye nezoyilo zemisebenzi yokuhombisa.