Umsebenzi Wentengiso Yendlela Yokuphila I-Chic HK 2020 ngumsitho wentengiso yendlela yokuphila obubanjelwe eGuangzhou, eTshayina. Lo msitho uncede iinkampani ezingama-80 zaseHong Kong ukwakha ukwaziwa kwempawu yazo (brand awareness) kwaye zavavanya indlela abathengi bengingqi yeSouth China abasabela ngayo. Umbono wokubonakala udibanisa iinkcukacha zesiTshayina ezidala nezilula ukwenza uhlobo olutsha lokubhala (typography) esihloko somsitho. Imibala emithathu esisiseko yongezwe kwimizobo yaza yasetyenziswa ukuphawula amacandelo ohlukeneyo endlela yokuphila. Umboniso wagubungela i-9000 yeemitha ezisikwere ngaphezulu kweemphahla ezimbini kwaye waqhuba iintsuku ezine. Umfanekiso omkhulu kubuso begilasi kunye nomxholo wokwamkela wee-3D wamkela iindwendwe.

Igama leprojekthi : Chic HK 2020, Igama labayili : Hong Kong Trade Development Council, Igama lomthengi : Hong Kong Trade Development Council.

Funda udliwanondlebe lwakutsha nje kunye neengxoxo kuyilo, uyilo kunye noyilo phakathi kwentatheli yoyilo kunye nabaqambi abadumileyo behlabathi, amagcisa kunye nabayili bezakhiwo. Bona iiprojekthi zoyilo zakutshanje kunye noyilo lokuphumelela amabhaso kubayili abadumileyo, amagcisa, abayili bezakhiwo kunye nabavelisi. Fumanisa ukuqonda okutsha kubuchule bokuyila, ukuvelisa izinto ezintsha, ubugcisa, uyilo kunye noyilo. Funda malunga neenkqubo zoyilo zabayili abakhulu.