Uyilo Lophawu Injongo kaNewker kukubonelela ngeenkonzo ezikumgangatho ophezulu kubantu bamaBhaso oLwimi lwaseTshayina lwaMazwe ngaMazwe. Uyilo ludlala indima ebalulekileyo kuyo. Isakhiwo somzobo seMbasa yaseNew York siSakhiwo se-Empire State. Indibaniselwano yegama le-N kunye nomzobo we-Empire State Building ivula umnyango kwi-Empire State Building, etolika ingcamango yenkonzo yamazwe ngamazwe kaNewk. UNewker udale amabhaso ehlabathi azukileyo, ahlala eguquguquka nayilayo entsha kunye notshintshiselwano olukumgangatho wehlabathi kunye nentsebenziswano, enokonwatyelwa nguye nabani na ochatshazelwa lulwimi.
Igama leprojekthi : Newker Logo, Igama labayili : SUN JIAN, Igama lomthengi : SunDesign Brand＆design（beijing）co.ltd.
Olu luyilo olulungileyo luphumelele imbasa yoyilo kukhuphiswano loyilo lokupakisha. Ngokuqinisekileyo kuya kufuneka ukuba ubone iphothifoliyo yoyilo yabayili bokuphumelela ukufumana izinto ezininzi ezintsha, ezinobuchule, eziyintsusa kunye nezoyilo zemisebenzi yokuqulunqa.
