Inkonkxa yesiselo IPepsi X SHFW yinkonkxa yesiselo eyenziwe kancinane ngokukhethekileyo yeVeki yeFashoni yaseShanghai yeNtwasahlobo/eHlotyeni ka2020 yaza yakhutshwa eTshayina. Le nkonkxa iyinxalenye yenkqubo ebanzi yobuchule bokubona ephuhliswe kwakhona esi sihlandlo. Umxholo wesizini othi Sensation and Source ukhokela uyilo kwaye ubonisa uphando lweembono ezahlukeneyo. Iimilo ephefumlelwe zizinto zendalo neziveliswe ngeglasi zidityaniswe kwindawo enemilinganiselo. Umphumo udibanisa umoya webranti iPepsi Black nomsebenzi owahluka-hlukeneyo wabayili beempahla ababonakaliswe kulo msitho.
Igama leprojekthi : Pepsi SHFW, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : PepsiCo Design & Innovation .
Olu luyilo olumangalisayo luphumelele imbasa yoyilo lwesilivere kwifashoni, isinxibo kunye nokhuphiswano loyilo lwesambatho. Ngokuqinisekileyo kuya kufuneka ubone iipotifoliyo yoyilo lwesilivere esiphumelele ukufumana ezinye izinto ezintsha, ezintsha, ezendalo kunye nefashoni yoyilo, iimpahla kunye noyilo lwempahla.