Indawo Yokutyela Yobuchwepheshe Obuphezulu Le nto yokudla ephakathi kwendawo yomsebenzi yobuchwepheshe obuphezulu kuMzantsi we-Israyeli, inika ukubaleka kwinkcubeko yofisi yemihla ngemihla iye kwindawo yokuphumla ngaphandle kokuphuma esakhiweni. Umxholo woyilo waphefumlelwa zizimbo ezintathu: i-Pop Art, i-Art Deco kunye ne-Modern, zidityaniswe kumyalezo omnye obonakalayo wokuphumla. Olu yilo lwesithuba luhambelana neenqobo zenkampani: ukuzama nokuphupha. I-axis yentshukumo ukusuka ekungeneni ikhokela undwendwe kwipaseji yobude beemitha ezingama-40, echazwe ngumgangatho, isilingi kunye nesixhobo sokukhanyisa. Ukukhanya kwendalo yayilicandelo elibalulekileyo elathathwa engqalelo.
Igama leprojekthi : Pop Modern Design, Igama labayili : Studio Tali Gotthilf, Igama lomthengi : Studio Tali Gotthilf.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.