Uyilo lweNcwadi I-87MM ligama lefashoni elimelelayo eKorea elidala inkcubeko yemihla ngemihla ngokuqonda kunye nobuchule. Ukususela ekusungulweni kwalo ngo-2011, luyilwe ukuze luxelele ibali leshumi leminyaka elidlulileyo kuluntu oluthanda i-87MM ngokusebenzisa i-Moment by Moment, We Say No Concept But Good Sense, igama elineminyaka eli-10 yeerekhodi. Oku kuza kusebenza ukunxibelelana ngokusondeleyo noluntu olusha lwaseKorea oluthanda i-87MM kwaye olunentshiseko ngalo ngebali labaseki ababini kunye nebali legama le-87MM.
Igama leprojekthi : 87MM Brand Story, Igama labayili : Sunghoon Kim, Igama lomthengi : 87MM.
Olu luyilo olumangalisayo luphumelele imbasa yoyilo lwesilivere kwifashoni, isinxibo kunye nokhuphiswano loyilo lwesambatho. Ngokuqinisekileyo kuya kufuneka ubone iipotifoliyo yoyilo lwesilivere esiphumelele ukufumana ezinye izinto ezintsha, ezintsha, ezendalo kunye nefashoni yoyilo, iimpahla kunye noyilo lwempahla.
