Ukupakishwa Kwebhiya Ibhiya ye-Jinlongquan inethemba lokusungula imveliso ephakathi kunye nephezulu engakwazi ukuhambisa imbali ende ye-brand, kodwa yenza ukuba abathengi bazive besemgangathweni; Abaqulunqi basebenzisa imizobo etyebileyo ukubonisa iihops, iindlebe zengqolowa, imiphanda yewayini eyenziwe ngamaplanga, ibhiya, imithombo yamanzi kunye nezinye izinto, ukuze ukupakishwa kube nophawu oluqinileyo lweshishini lebhiya; okubaluleke ngakumbi, imizekeliso ibandakanya isimboli somfanekiso wenamba yaseTshayina eqingqiweyo kwindawo yangaphambili ye-Jinlongquan distillery ngo-1978, kunye nohlengahlengiso lwefonti yelogo kunye nophawu olubomvu, lwenza ukuqondwa kophawu olomeleleyo.
Igama leprojekthi : Jinlongquan, Igama labayili : Jin Zhang, Igama lomthengi : InBev jinlongquan beer (Hubei) Co., Ltd.
Olu luyilo olumangalisayo luphumelele imbasa yoyilo lwesilivere kwifashoni, isinxibo kunye nokhuphiswano loyilo lwesambatho. Ngokuqinisekileyo kuya kufuneka ubone iipotifoliyo yoyilo lwesilivere esiphumelele ukufumana ezinye izinto ezintsha, ezintsha, ezendalo kunye nefashoni yoyilo, iimpahla kunye noyilo lwempahla.