Isitulo I-Ida iqulathe uyilo olulodwa ngobuhle obuqaqambileyo nobungaphelelwa lixesha, igxile kubulula, i-ergonomics, imathiriyeli kunye nobugcisa bale mihla. Ibonisa indlela iimveliso zeprosumer ezifana nefenitshala ye-Do-It-Yourself ingaba nobukrelekrele, ubuchwephesha, obusebenzayo kwaye, okona kubaluleke kakhulu, buzinzile. Isitulo sinokwenziwa ngokwezifiso kwaye siyalwe kwi-intanethi, silungele ukudibanisa okanye senziwe kwindawo nabani na osebenzisa iqonga lewebhu kunye nobuchwepheshe bokwenza idijithali. Isiphumo sisitulo esiguquguqukayo esinemathiriyeli enye egcinwe ngokuzinzileyo kunye neenxalenye ezimbalwa ezihlanganiswe ngamanyathelo asixhenxe alula ngaphandle kwezikhonkwane, izikrufu okanye iglu.
Igama leprojekthi : Ida, Igama labayili : Jairo da Costa Junior, Igama lomthengi : Dextop.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.
