Isazisi Esiguqukayo Olu phawu lophawu lwenziwe kwinkonzo ye-genotyping, apho i-predisposition yezifo zofuzo ezinokuthi zibonwe. Kanye njengokwakheka kweDNA, ingqikelelo yoyilo nayo yakhiwe phezu kwenkqubo yeekhowudi, ezizezi ziyilwe ngokukodwa iikhowudi zeMorse ezimele oonobumba bealfabhethi. Naliphi na igama linokubonwa ngolu hlobo, ukuguqula ilogo engatshintshiyo ibe yisazisi esiguqukayo. Ilogo, eligama loMthengi elibhalwe ziikhowudi, lithatha ubume be-double-helical structure yeDNA. Le yindlela ishishini loMthengi libonakaliswa ngayo ngokubonakalayo nangokubonakalayo kubuwena.
Igama leprojekthi : It Is In Your Genes, Igama labayili : Brand Bar Communications, Igama lomthengi : Genecontact.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.