Ukupakishwa Kokutya I-Lay's More Belgian Really Impossible luyilo lokupakisha lwemveliso ekhethekileyo (limited edition) lweetships zetapile ezithengiswa eBelgium. Olu pakisho lubonisa iincasa ezimbini ezintsha zasekuhlaleni eziphuhliswe kunye neBrussels Ketjep. Abathengi baseBelgium bamenywa ukuba bangenise iingcamango zoyilo ezinesimo esomeleleyo sasekuhlaleni, kwaye iingcamango ezimbini ezifumene iivoti ezininzi zaboniswa zaza zanikwa nembeko kwiipakethe. Le ndlela iphendula kwimarike yezidlo ezikhawulezileyo apho iibhrendi zasekuhlaleni zinikezela iincasa nezibango ezifanelekileyo. Uyilo lujolise ekugcineni abathengi bangoku bebhrendi yakwaLay's nasekutsaleni abatsha.
Igama leprojekthi : Lay's More Belgian Really Impossible, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : PepsiCo Design & Innovation.
Olu luyilo olumangalisayo luphumelele imbasa yoyilo lwesilivere kwifashoni, isinxibo kunye nokhuphiswano loyilo lwesambatho. Ngokuqinisekileyo kuya kufuneka ubone iipotifoliyo yoyilo lwesilivere esiphumelele ukufumana ezinye izinto ezintsha, ezintsha, ezendalo kunye nefashoni yoyilo, iimpahla kunye noyilo lwempahla.
