Ukupakisha Ukutya I-Lay's x Stranger Things luyilo lwepakethi yokutya oluveliswe ngenani elilinganiselweyo, olwenzelwe imveliso yeetships zamatapile. Ipakethi isebenzisa umva omnyama kunye nemijikelo ebomvu ephuma embindini kwilogo ye-Lay's, endaweni yombala oqhelekileyo otyheli oqaqambileyo. Isidalwa esisuka kolu chungechunge sibonakaliswa linamathambo lwakhanya, ibe iinzipho zibonakala ngathi ziyibambile ipakethi. Ilogo ye-Stranger Things ibekwe itshonile ezantsi, ilandela umxholo womboniso. Upepile oqhumayo kunye netships zibonisa incasa ye-Flamin' Hot. Le pakethi yayithengiswa kwiivenkile ezikhethiweyo ezweni laseThailand.
Igama leprojekthi : Lay's x Stranger Things, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : .
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.