Ulwakhiwo Ingqikelelo yolu lwakhiwo isekwe kwi-shide emele indawo ekhethekileyo kunqulo lwaseJapan iShinto, yaye ubume be-shide bufakwe kolu lwakhiwo. Ilogo yevenkile isekwe kwingqikelelo ye-shime-nawa, intambo engcwele emele indawo engcwele kunye ne-shide, yaye ubume bentambo busetyenziswe njengophawu lwelogo. Ngoko ke, ukusuka kulwakhiwo ukuya kwibrand, uyilo lweChinza no Mamma Ao ludityaniswe ziimpawu zeShinto.
Igama leprojekthi : Chinza No Manma Ao, Igama labayili : Yuki Ijichi, Igama lomthengi : Chinza No Manma Ao.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.