Ukwakha iBrand Umxhasi wayefuna ukwakhiwa kwelogo yenkampani yokuqokelela idatha nemiyalezo ye-CRM, efuna ukuba ibe nemvakalelo yedijithali neyanamhlanje. Igama elithi Lax livela kwiChiLax okanye iReLax, elidlulisela imvakalelo yoxolo kubasebenzisi. Ukongeza ukwahluka, kwafakwa umfanekiso wentliziyo, omele ukukhathalela abathengi okudla ngokutyeshelwa kumashishini e-CRM azenzayo. Iipixels zadityaniswa ukubonisa ukubaluleka kwedatha nokuguqulwa kwayo ibe yedijithali. Ngoko ke, kwahlanganiswa izinto eziphambili: intliziyo yothando kubathengi, iipixels zedatha, kunye no-X wokuphumla.
Igama leprojekthi : LAX, Igama labayili : Jonathan Ramirez, Igama lomthengi : Written and Drawn Studio.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.