Isazisi seBrand Icebo Elitsha Lokubonakala laseQwale liguqule inkalo ye-branding ye-fintech, libeka phambili uyilo lwe-UI ne-UX olucacileyo kwiapp yaseQwale kunye nokuyilwa kwakhona kwelogo ngokucwangcisa. Ngophando olubanzi lwabasebenzisi neenzame zentsebenziswano, iQwale ivele njengomdlali wanamhlanje ogxile kumsebenzisi kweli shishini. Ilogo ehlaziyiweyo ithwese isimbo sokuqulunqa saseQwale nokuzinikela kwayo ekuxhotyisweni ngezemali, iphawula inguquko ebalulekileyo kwisazisi sayo.
Igama leprojekthi : New Visual Direction of Qwale, Igama labayili : Ruiqi Sun, Igama lomthengi : Qwale.
Olu luyilo olulungileyo luphumelele imbasa yoyilo kukhuphiswano loyilo lokupakisha. Ngokuqinisekileyo kuya kufuneka ukuba ubone iphothifoliyo yoyilo yabayili bokuphumelela ukufumana izinto ezininzi ezintsha, ezinobuchule, eziyintsusa kunye nezoyilo zemisebenzi yokuqulunqa.