Umsebenzi Ophambili: Ipakheji Yesiselo Umbhalo Wencwadi: I-Pepsi x Spotify lulwakhiwo lomgqomo wesiselo lohlobo olulinganiselweyo olwenzelwe abaphulaphuli baseYiputa. Umsebenzi wobugcisa udibanisa imifanekiso yezinto ezichazayo (visual identities) zePepsi neSpotify ngokulinganayo. Umbala oluhlaza wePepsi odwangu udityaniswa nombala oluhlaza okhanyayo owabelwana ngawo yiSpotify kunye nomboniso we-rap eYiputa. Umva usebenzisa iipateni ze-glitch kunye nezaleko zephepha eziqingqiweyo ezinemibongo yeengoma ebhalwe ngesandla. Ikhowudi ye-QR eshicilelwe kumgqomo ivumela abantu ukuba baphulaphule ingoma yePepsi eyenzelwe iphulo lokubuyiselwa kwemali (cashback campaign). Ikhithi ye-influencer yaveliswa kunye nomgqomo.
Igama leprojekthi : Pepsi x Spotify, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : PepsiCo.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.
