Ukwakha Ngokutsha Uphawu Abayili badalela uWim van Assem, umthengisi weentyatyambo odumileyo waseNorth Holland, isazisi esitsha ukuhlonipha isikhumbuzo sakhe seminyaka engama-40. Injongo yayikukuba sisazisi esishwankathela ubugcisa bakhe beentyatyambo obuchubekileyo, obuphambili nobunobuchule. Uyilo olutsha lubekwe kwiifestile ezinkulu kwisakhiwo esidala esinembali, kunye neeribhoni ezishukumayo ezibonisa isimbo sikaVan Assem esinamandla nesinenkululeko.
Igama leprojekthi : Florist Wim van Assem, Igama labayili : Ruud Winder, Igama lomthengi : Rebrandt®.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.