Ipakethe Yethambisi Iqela leBrand eliyintsha lisebenzisa ipakethe ebola ngokupheleleyo, liquinisekisa ukuba ifatyi nganye ibola ngokwendalo ize idibanise nendalo ejikelezileyo. Ilebheli yephepha elinembewu, enokuveza ubomi obutsha emva kokusetyenziswa, ibonisa ukuzibophelela kweMc Brand kwimisebenzi yokukhusela indalo. Uyilo luphefumlelwe yiIucn Red List of Threatened Species, lubonisa ukuqingqwa okubonisa umfanekiso weetoucans ezivela kwihlathi laseAmazon eMzantsi Melika, lukhanyisela ubuthathaka nobuhle bezizalwane ezisengozini ezijongene nemingeni yendalo.
Igama leprojekthi : Tree in a Bottle, Igama labayili : MC BRAND, Igama lomthengi : MC BRAND.
Olu luyilo olumangalisayo luphumelele imbasa yoyilo lwesilivere kwifashoni, isinxibo kunye nokhuphiswano loyilo lwesambatho. Ngokuqinisekileyo kuya kufuneka ubone iipotifoliyo yoyilo lwesilivere esiphumelele ukufumana ezinye izinto ezintsha, ezintsha, ezendalo kunye nefashoni yoyilo, iimpahla kunye noyilo lwempahla.