Umsebenzi wePhawu I-Borna Sazegan luphawu lwenkampani (brand identity) olwenzelwe inkampani eyakha izakhiwo ezinkulu. Uphawu lwakhiwe ngokusekelwe emigqeni, lukhuthazwe yimigqa edibanayo yezakhiwo zensimbi ezisetyenziswa ekwakhiweni. Le migqa yenza imifanekiso yezilwanyana apho iinkcukacha zesakhiwo zibonakala kuzo. Isilwanyana ngasinye siphethe intsingiselo: umkhombe umela amandla nokunyamezela, ihashe limela isantya, ixhama limela ubuhle, kwaye ingonyama ikhokela iqela. Imibala efudumeleyo kunye neepholileyo kwipalethe idlulisela amandla kunye noxolo. Imizobo ingasetyenziswa njengeenkcukacha okanye ngendlela epheleleyo.
Igama leprojekthi : Borna Sazegan, Igama labayili : Doraj Design House, Igama lomthengi : Doraj Design House.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.
