Isimo Esiyintloko: Ubuni Bomkhondo (Brand Identity) Ukuphinda kwenziwe komkhondo i-Craftoria kuphonononga indawo apho kudibana khona intshukumo yobugcisa yembali kunye nezithethe zempilo zanamhlanje. Ngokuphefumlelwe yindawo yobugcisa yeminyaka yoo-1920, lo mkhondo usebenzisa uphawu lwamagama olucwangcisiweyo lwe-serif kunye nemizobo yexesha leVictoria ukubeka iziseti zokupeyinta ngokulandela amanani njengomsebenzi onomgangatho ophezulu, owozela ukucamngca. Uyilo lwesakhiwo lwepaki yokuthumela ngeposi luququzelela utshintsho ukusuka kobuncinci bangaphandle ukuya kwingaphakathi elinombala otyebileyo, elahlukileyo kakhulu, lenza ukuvula ibhokisi ibe ngumnyango oya ekugxileni kobugcisa. Le nkqubo ihambelanayo idibanisa ubuchule bokwenza izinto bemandulo kunye noyilo lobomi banamhlanje ukuze iphakamise amava omntu onomdla womdlalo.
Igama leprojekthi : Craftoria, Igama labayili : Cansu Dagbagli Ferreira, Igama lomthengi : Cansu Ferreira.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.
