Uphawu I-Kaleido Mall ibonelela ngeendawo zokuzonwabisa ezininzi, kubandakanya iivenkile ezinkulu, isitrato sabahambi ngeenyawo, kunye neplani yasesplanade. Kolu luyilo, abaqulunqi basebenzise iipateni ze-kaleidoscope, enezinto ezijijileyo, ezinemibala ezinjengeebhlukhwe okanye iibhlubhi. I-Kaleidoscope isuselwa kwi-Greek yakudala i-καλός (intle, ubuhle) kunye ne-εἶδος (oko kubonakala). Ngenxa yoko, iipateni ezahlukeneyo zibonisa iinkonzo ezahlukeneyo. Iifom ziyaguquka rhoqo, zibonisa ukuba iMall izama ukumangaliswa kwaye ibangele umdla kubakhenkethi.
Igama leprojekthi : Kaleido Mall, Igama labayili : Dongdao Creative Branding Group, Igama lomthengi : Kaleido Mall.
Olu luyilo olumangalisayo luphumelele imbasa yoyilo lwesilivere kwifashoni, isinxibo kunye nokhuphiswano loyilo lwesambatho. Ngokuqinisekileyo kuya kufuneka ubone iipotifoliyo yoyilo lwesilivere esiphumelele ukufumana ezinye izinto ezintsha, ezintsha, ezendalo kunye nefashoni yoyilo, iimpahla kunye noyilo lwempahla.