Uphawu Umnumzana Woo unentsingiselo ephindwe kabini: Iinjongo zokuqala sisithembiso sokuziqonda, eziboniswe kwiZen. Omnye umba sisimo sengqondo esiqhelekileyo ngobomi, njengakwindlela yokwenza (ukukhetha) ukukhetha. Ngalo moya, umntu ukhetha into ayithandayo. Umnumzana Woo unika abantu imbonakalo yokwazi ukuzithemba komntu, ngokuzithemba, ngemfundo, ngokukhuthala kunye nokuhlekisa. Ngenxa yoko, Mnu Woo, imascot, ehlekisayo, nokuzithemba kunye nokuqaqamba, yenziwa. Umnumzana Woo ukhumbuza abantu ukusikwa kweetywina - uhlobo lwendabuko lobugcisa olwaqala eTshayina - echaza ubuchule kunye nenkcubeko yamaTshayina.
Igama leprojekthi : Mr Woo, Igama labayili : Dongdao Creative Branding Group, Igama lomthengi : Mr. Woo.
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.
