Ukupakisha Iinkampani ezininzi kunye neevenkile kulo lonke elaseJapan zinika umqulu wamaphepha endlu yangasese kubaxumi njengesipho esitsha sokubonisa uxabiso lwabo. IPhepha lezindlu zangasese elineziqhamo lenzelwe abathengi nge-style yaso entle, ilungele iimeko ezinjalo. Ziyi-4 zoyilo ozikhetha kwiKiwi, Strawberry, Watermelon kunye ne-Orenji. Okoko kwabhengezwa uyilo nokukhululwa kwemveliso, yaziswa kwiindawo ezingaphaya kwama-50 zemithombo yeendaba, kubandakanya nezikhululo zeTV, iimagazini kunye neewebhusayithi, kwizixeko ezingama-23 kumazwe ayi-19.

Igama leprojekthi : The Fruits Toilet Paper, Igama labayili : Kazuaki Kawahara, Igama lomthengi : Latona Marketing Inc..

Uyilo olufanelekileyo lufanelwe kukuthathelwa ingqalelo enkulu. Yonke imihla, siyavuya ukubonelela abaqulunqi abenza uyilo lokuqala nolwakhiwo lobugcisa, uyilo olumangalisayo, imfashini enesitayile kunye nemizobo yokuyila. Namhlanje, sikubonisa njengomnye wabayili beLizwe abakhulu. Jonga ipotifoliyo yoyilo oluzuze amabhaso namhlanje kwaye ufumane inkuthazo yoyilo lwemihla ngemihla.