Uphawlo Lwebhrendi Umbhalo Wencwadi: I-Pleady Branding luphrogram lophawu lwebhrendi olwenzelwe umenzi ozinikele wokuveliso lweteyiphu. Uphrogram ubandakanya igama lebhrendi, ilogo yebhrendi, ipakheji, iiwebhsayithi, iikhathalog zemveliso, iimuvi zebhrendi kanye needolophu zeempawu zorhwebo. Igama lidibanisa amagama athi "play" (ukudlala) kunye "ready" (ukulungela). Unxibelelwano lwakhiwe ngokuzungeleza umxholo othi Tape or Lose (Bopha Okanye Ulahlekelwe) kunye nomfanekiso oyintloko wombaleki wesetyhini, ophenjelelwe ngumgca ohamba ngaphakathi kwelogo. Umbala webhrendi ongwevuma-luhlaza ubonisa ugxininiso kubadlali bezemidlalo. Ulawulo lombala lugcina umbala webhrendi uhambelana kakuhle kwiphepha, kwifilimu nakwizikrini.
Igama leprojekthi : Pleady, Igama labayili : Katsumi Tamura, Igama lomthengi : good morning inc..
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.