Isihloko Iprojekthi yayiluhambo lokujonga imiba yokubaleka (umxholo wonyaka ka-2019) ngokungakhathaliyo nangokutyibilikayo, kubonisa utshintsho, izinto ezintsha kunye nemiphumo yoko. Yonke imbonakalo icocekile kwaye ikhululekile ukubukela, ngokuthelekiswa nenyani engathandekiyo kwisenzo sokubaleka. Uyilo luhlala lutshintsha kwaye imilo yokuphaphazela kumfanekiso ophathwayo imela isenzo sokufundwa, okubangelwa luhlobo oluthile lwemeko. Ukubaleka kuneentsingiselo ezahlukileyo, ukutolikwa kunye nenqaku lokujonga ngokwahluka ngokudlala ngokuqatha.
Igama leprojekthi : Pop Up Magazine, Igama labayili : Rafael de Araujo, Igama lomthengi : Pop Up Magazine.
Olu luyilo olumangalisayo luphumelele imbasa yoyilo lwesilivere kwifashoni, isinxibo kunye nokhuphiswano loyilo lwesambatho. Ngokuqinisekileyo kuya kufuneka ubone iipotifoliyo yoyilo lwesilivere esiphumelele ukufumana ezinye izinto ezintsha, ezintsha, ezendalo kunye nefashoni yoyilo, iimpahla kunye noyilo lwempahla.