Ubuchwephesha IYanolja yiSeoul esekwe no.1 kwiqonga lolwazi lokuhamba elithetha ukuthi "Hee, masidlale" ngolwimi lwaseKorea. Imo yeLogot iyilelwe ngefonti ye-san-serif ukwenzela ukuba iveze ukucacisa okulula, okusebenzayo. Ngokusebenzisa oonobumba abaphantsi banokuhambisa umfanekiso odlalayo kunye onesingqisho xa kuthelekiswa nokusetyenziswa kwelicala elingaphezulu. Isithuba esiphakathi koonobumba ngamnye sihlaziywa ngokuchanekileyo ukuze siphephe ukukhohlisa kwaye sonyusa ukuba semthethweni nokuba sikwindawo encinci ye-logotype. Sikhethe ngononophelo imibala ebonakalayo neqaqambileyo ye-neon kwaye sisebenzise ukudibanisa okuhambisayo ukuhambisa imifanekiso emnandi kakhulu kunye nokuphuma.