Ukupakisha Ukutya Iprojekthi ye-Lay's Smiles yiyilo lokupakisha ukutya elikhutshelwe eRashiya. Ubuso obukhulu obuncumileyo bubona obona buphawu bokubona kwiphakethe ngalinye. Ipakheji igcina umfanekiso wesiqu esele sisekiwe se-Lay's kunye neengcamango zombala ezibonisa incasa yemveliso. Inkxaso enikelwa kwiNkqubo yoBuhlobo yeSiseko iBest Buddies ikwabonakaliswa kwiphakethe. I-ruble enye inikelwa kule nkqubo kwiphakethe nganye ethengiweyo. Injongo kukwabelana ngomyalezo omhle nokubonisa uphawu njengolunenjongo.
Igama leprojekthi : Lay's Smiles Campaign, Igama labayili : PepsiCo Design and Innovation, Igama lomthengi : .
Olu luyilo lukhulu luphumelele ibhaso lokuyilwa kobhedu kuyilo loyilo, ukwakha nolwakhiwo. Ngokuqinisekileyo kuya kufuneka ubone ipotifoliyo yoyilo eyenzelwe amabhaso okuzoba ukuze ufumane izinto ezininzi ezintsha, ezinobuchule, eziyilayo kunye nezoyilo, uyilo nolwakhiwo lwemisebenzi.