Umsebenzi Ophambili: Amava e-Phygital Okwamkelwa kweeCustomer Isicatshulwa seNcwadi: Ukwenziwa kwedijithali kwabathengi kunye neemveliso ezahlukeneyo kudityaniswe kwiqonga elinye liqela le-Akbank Service Design Team ngendlela ye-phygital ukuze kufikeleleke ngaphandle kwamasebe. Ngokungafaniyo neenzaleli, iibhathi zeemveliso ezininzi ezenzelwe umntu ngamnye zinikezelwa kuntsinjelo enye, apho ukusetyenziswa kwedijithali kweemveliso ezifika kwisixhenxe kuyakwazekayo. Iphepha kunye nobukho obubonakalayo bususwa ngokuvunywa kwesivumelwano sedijithali, okwaziswa njengendawo yabo yokuqala yotshintsho lokusetyenziswa kweselula. Imodeli yentengiso esekelwe kumvuzo isetyenziswa ukwandisa kokubini ubunzulu bobudlelwane babathengi kunye nokusebenza kakuhle kwentengiso.

Igama leprojekthi : Nextgen SME sales and service model, Igama labayili : Akbank Service Design Team, Igama lomthengi : AKBANK T.A.Ş..

Uyilo oluhle lwenza ixabiso eluntwini. Yonke imihla sibonisa iprojekthi yoyilo ekhethekileyo ebonisa ukubalasele yoyilo. Namhlanje, sonwabile kukubonisa uyilo oluphumelele amabhaso olwenza umahluko oqinisekileyo. Siza kuba neenxalenye ezinkulu nezikhuthazayo zoyilo mihla le. Qiniseka ukuba undwendwela mihla le ukuze sonwabele iimveliso zoyilo ezilungileyo kunye neeprojekthi ezivela kubaqulunqi abakhulu kwihlabathi liphela.